I haven't gone near Beard Papa in a long while, so I don't know how long they've had this strawberry flavour (for the longest time, we only had the vanilla cream puff). We weren't expecting much but it scored a "wow" for us with its perfectly balanced taste of tart and sweet, with strawberry that tasted real, not artificial. Only the Japanese can do something like this. Thumbs up!
Takashimaya basement and Bugis Junction basement.