Wednesday, September 9, 2020

ATLAS Singapore Launches New Gin Experiences

Who has not been wowed by ATLAS and the much acclaimed 8-metre tall Gin Tower? This grand Art Deco marvel of a bar and restaurant graces the ground floor of one of Singapore’s most iconic buildings, Parkview Square. It's also home to one of the world’s largest and most extensive gin collections, and has launched a series of exciting one-of-a-kind experiences and updates.

The Personal Gin Tower Experience (S$42)

This is perfect for both gin aficionados or guests making their first foray into the world of the juniper spirit. Hosted by ATLAS' Head Bartender (Jesse Vida of Dead Rabbit and Blacktail fame), or one of the Senior Bartenders, guests are invited to ascend the stairs to the iconic Gin Tower for a personal tour to handpick a gin of their choice. 

Guests will venture across the globe as they explore new flavour profiles and lesser-known distilleries and gin iterations that can be only found in Singapore at ATLAS. 

Gin Tower Experience_1 - Photo Credit: Benjamin Sim The experience continues with a bartender led tasting and presentation of the gin of choice. Guests will enjoy a customised gin and tonic pairing to conclude. Priced from S$42 per guest, this experience is best enjoyed in a pair. 

Gins of the World (S$48)

ATLAS has introduced Gins of the World, to delight guests with a world discovery gin flight. Each month, guests can anticipate three unique gins from different areas of the world, explore the diversity of flavours and discover the storied histories on a liquid journey.
  World Flight - - Photo Credit: Benjamin Sim
This month discover South America and its native botanicals from the Amazonian forest with different expressions selected from Peru and Columbia featuring botanicals including sacha inchi, trujillana and tonka beans, of which one is aged in rum-barrels. Priced at S$48, the flight includes three gins which are complemented with a selection of garnishes, soda water and tonic.

ATLAS Gin Collection – Taxonomy of Taste

It took five years to curate the ATLAS Gin Collection of over 1,400 gins and it includes some of the world’s most-loved and sought after labels. 
Gin Tower Experience_12 - Photo Credit: Benjamin Sim
The gin menu is now presented as a unique index to support the exploration of the wonderful world of gin whilst highlighting each gins’ key botanicals. The gins of ATLAS have been arranged into their distinct style categories, such as Modern, Barrel-Rested and Navy Strength. Each category is further subdivided into the ATLAS Taxonomy of taste; a guide of ten different flavour profiles such as floral, earthy, nutty and spiced, to make the selection process as seamless as possible for guests.

With a focus on education, the ATLAS Gin Collection also guides guests to choose the most suitable tonic, with a selection of pairing options available for browsing.

Parkview Square, 
600 North Bridge Road, 
Singapore 188778

Opening hours:
Monday to Thursday from 10.00am to 1.00am
Friday from 10.00am to 2.00am
Saturday from 3.00pm to 2.00am
Closed on Sunday

First photo credit: EK Yap
Other photos: Benjamin Sim

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