Friday, January 18, 2008
Yella Fellas - Fricking Good Fries!
These are the fellas I wanted to check out. Yella Fellas at the revamped Bugis Junction food basement. Thick luscious chips (with skin on!) freshly cut and fried only upon order. The fries are indeed good. In fact, they are fantastic on their own, without any sauces or condiments. The mark of a good fry!
I've always liked the concept of a stall selling nothing but fries. So far the ones I've seen are a kiosk in New York selling Belgian fries in a cone, and another in Shibuya, Tokyo selling fries with all kinds of sauces and shaker seasoning (I love shaking fries around in a paper bag, coating them with flavouring, don't you? But the McDonald ones suck!).
I'm glad to see Yella Fellas but the stall still needs some serious work before it looks inviting enough. You don't see enough product clearly, there's no enticing smell of fries to lure people closer and the food samples are cold, soggy and cut too small. I think they need stronger marketing if they want to survive.