Sunday, January 15, 2012
Delicious Hong Bao Packets from &PlentyMore
Ooh stop press! Look at these deliciously themed "hong bao" or red packets, by a local quintet of young designers called "&PLentyMore". They got featured in the Wall Street Journal blog! OK, that post is a little snarky of Singapore and the tacky side of Chinese New Year, but is such a boost for the designers who face the uphill challenge of selling "ang pao" envelopes that are freely available from more companies than we can count.
But you know, it is so cool to hand out a slice of photogenic bak kwa or kueh lapis, instead of cartoonish or red-gold embossed prints. For once, recipients might actually be more distracted by the envelope than what's in it.
The ang paos come wrapped in that old school pink paper wrapper used by the Chinese for various things from candy to traditional Chinese medicine.
Open the packets, and you'll see witty or cheeky descriptions of the food printed at the back.
They do cost more than ordinary ang baos - S$5 for a pack of eight designs (four square ones - pineapple tarts, nian gao, kueh bahulu, mandarin orange; and four rectangular ones - kueh lapis, bak kwa, mini shrimp rolls and love letters).
But good design is always worth that little bit more, and you get volume discounts:
A single set of 8 angbao packets - S$5
A happy pair (two sets) - S$8.80
3 happy pairs (six sets) - S$25.80
5 happy pairs of sets - S$41.80 (i.e. 10 sets of 80 envelopes)
Plus, it's nice to support local designers while making a tasty statement. You can buy them online or at these retail outlets:
66A Serangoon Garden Way, Singapore 555962
No. 9 Yong Siak Street, Tiong Bahru, Singapore 168645
Drips Bakery Cafe
82 Tiong Poh Road, #01-05, Singapore 160082
The Garden Slug
55 Lorong L Telok Kurau #01-59/61 Bright Centre, Singapore 425500
Group Therapy Coffee
49 Duxton Road, Singapore 089513
Old School Delights
215M Upper Thomson Road, Singapore 574349
5 Jalan Kilang, Singapore 159405
Scoop of Art
278 Marine Parade Road, #01-03, Singapore 449282
Many thanks to my friend Yvonne who passed me two packs.