Sunday, February 20, 2011
Totally random, but I absolutely love this ad. Not just because it's got international megastar 真田広之 Hiroyuki Sanada along with such a gorgeous cherry-blossom vista. The ad beautifully crystallizes this Zen-like way of enjoying something as simple as tea. Even though the girl is the one who playfully asks him to close his eyes, Sanada turns the lack of sight into an even more intense sensory experience.
He listens to the drink being poured. Notice how he demands absolute silence and focus just before he takes time to savour the aroma. And then he samples it with deference. No vulgar big gulps, just enough to taste. A true "umai" experience.
Sigh. I love the Japanese.
And I want some Ayataka tea now!
UPDATE: oh my goodness, there's an app for that! Touch, draw and shake the cloudy "nigori" and see it dissipate. Darn, that just makes me want more green tea!
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