Tuesday, August 2, 2016

Canon EOS M10 x Rilakkuma ToyTravel Contest

By now you would have seen the Canon EOS M10 Rilakkuma collaboration featuring a super cute Box Set and the latest release of the EOS M10 - Canon's latest high performance mirrorless interchangeable-lens camera.

Canon's got a toytravel themed contest going on where you can win one of these box sets.

ToyTravel is the art of photography where toys imitate life. It's fascinating the lengths that social photographers will go to just to inject creativity and fun into everyday scenes with a preferred toy or figurine – from a figurine in a bowl of cereal, to a stuffed toy strapped in an airline seat, the possibilities are endless. The Canon EOS M10 makes it easy for users to capture great photos for these stories.


“In addition to fulfilling the demands of professional photographers, Canon remains dedicated to providing innovative imaging solutions that makes photography what it should be – fun and engaging. The special edition EOS M10 Rilakkuma box set combines great fun and superior imaging quality in one package. By encouraging users to explore ToyTravel, we hope to inspire creativity on their travel adventures and for them to share such memories easily on social media through the EOS M10.” said Edwin Teoh, Head of Marketing, Singapore Operations, Canon Singapore.

The M10 comes with an intuitive and user-friendly 3.0’’ touchscreen LCD enables quick and direct access to functions, allowing users to change camera settings such as shutter speed and aperture at the tap of the screen. WiFi and NFC of course are standard (how else to be social and share those images?). Other features include the Self Portrait mode: a one-touch beautification shortcut that offers a skin smoothing effect. You might never need MTXX again.

The camera comes in black or white models. You can customise your camera with optional jackets (sold separately) in a range of colours such as classic Navy, a sweet hue of Pink, whimsical Aqua and monochrome Border.

I can't wait to try out the camera later this month! I'll take and show you some travel shots in a separate post. Will link to it here.

Pricing and availability

The special edition EOS M10 Rilakkuma box sets are now available at Canon authorised dealers at the following recommended prices:

SRP (includes GST)
EOS M10 kit (EF M15-45 IS STM)
Black or White
EOS M10 kit II (EF M15-45 IS STM & EF M22 STM)
EOS M10 kit III (EF M15-45 IS STM & EF M55-200 IS STM)

Regarding the #ToyTravel campaign, the contest involves 3 themed challenges, which will be announced every month on Canon Asia's Facebook page and Instagram. The contest started on 6 June, so the first theme (food) is already out. The contest will end on 3 September 2016.

To participate, contestants should:
  1. Take a picture according to the theme and post the picture onto their Facebook / Instagram profiles with the hashtags #EOSM10Rilakkuma and #toytravel
  2. Set their profiles to post to public
  3. Participate in all 3 of our themed challenges, and stand to win an EOS M10 x Rilakkuma box set plus a giant Rilakkuma plush doll

Winners will be announced at this page:

Get snapping and good luck!


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