Friday, May 25, 2012
PayPal Says Mobile Commerce is up 660% and Travel is Top Purchase
PayPal says we're shopping A LOT on our mobiles - up 660% from 2011 - and travel is the top purchase! They did an in-depth survey with Nielsen and found the mobile commerce market in Singapore had leapt from S$43 million in 2010 to S$328 million in 2011.
Mobile shopping comprised about a quarter (23%) of all online shopping in 2011 (S$1.4 billion). Are you one of the 880,792 people who bought something with your smartphone or tablet? I think I'm guilty. Several times over.
Not surprisingly travel is the leading category in terms of value, with airline tickets coming in at S$186 million and travel packages at S$77 million. Hot favourite purchases also include fashion and accessories, movie tickets, books, health and beauty products.
What's interesting is that spending on local websites (S$737 million) have outstripped that of overseas sites (S$704 million). Gotta be all those blogshops! I'm sure you've also seen the QR code shopping at various MRT stations.
Yes, when you walk around with the Internet in your pocket, it's all too easy to click and buy something. And it looks like Paypal is about to make that even easier as they roll out solutions for mobile-optimized checkout and mobile shopping websites.
Here's a couple of travel-related apps that use Paypal.
DBS TravellerShield - in just three minutes, you can buy travel insurance on your iPhone, iPad or iPod Touch. Get over 26 benefits such as overseas medical coverage of up to S$500,000 or up to S$1,000,000 for emergency medical evacuation. Also has weather updates, currency conversion rates and unit coverter tools.
iDynasty - search and book your holidays from your iPhone. Take advantage of the pre-trip planning, organisation and even rewards for those who share their travel experiences on Facebook. Payment is easy with Paypal with just two clicks - no hassle of keying in long credit card numbers. Also has emergency numbers, travel checklists, visa info and a currency converter.
There are many others like SG Florist by FarEastFlora.com, Sprooki, and Maxis in Malaysia.
Photo and screenshots courtesy of Paypal.
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